Product Placement is now going to be something that I am more aware of when I see it on television or in a movie since we have been studying it this past week. In the movie Die Another Day there were many times when product placement was used. Also a clip from Wayne's World poked fun of product placement which was amusing and showed how often we see it in our daily lives. I believe that product placement is more effective then direct advertising. This is because people dislike commercials and have a tendancy to just cut them out and not pay attention or just switch to another channel. Product Placement is not obvious to some people and it is just in our minds when we see them when we are shopping ourselves. This is just something that we remember and it is a good way of advertising.