Media Blog 5 "Gossip Sells the Goods"

Because of celebrities being in magazines and in the public regularly this can help retailers sell their products when celebrities use their products. Since celebrities are followed by paparazzi and when they just happen to be wearing roots or drinking a certain type of water it is shown that this specific product does do up in sales. An advantage for retailers is that they will get m0re service because people look up to and follow what they like and are more likely to shop somewhere that their favorite celebrity shops at as well. As well, some other people may have issues with celebrity endorsement because they are being paid a lot of money just to be famous. They are also in commercials and you don't know if you really trust what they say because you know that they are being paid a lot of money and some people would probably say anything. Someone in the article says "Just 5 years ago, any serious actor would be ashamed to do a commercial..." This person is pointing out that celebrities now are only doing it for the money and possibly more fame. Celebrity's can help boost retailers sales because they are seen as role models to many people and when they wear the hot new items, this makes other people want to wear all of these same items as well. Celebrities have become a part of the "business plan and business model" because certain celebrities are very important in order to keep the company strong in sales. They may be the backbone of the cooperation and Lavandeira of PerezHilton.com says "Her career isn't hot, but Lindsay Lohan gets paid to shop. Celebrity endorsement doesn't really have an affect on me. If I see something that I like I will buy it. If I see someone who is famous wearing something nice or if I see someone out in public wearing something nice then I may want it just because I am interested. I defiantly believe that there are many people that are impacted by this and they don't even notice it.